Customers are always looking for ways to save money. If you can promise them that, you will have managed to get their attention. Studies show that customers are likely to spend 25% more money when they have a coupon. Most store owners are doing coupon marketing. That means your strategy needs to be outstanding if you want to attract more customers and encourage brand loyalty. Discussed below are some tips you can use to improve your strategy.
Be Creative with Visuals
The essence of a coupon is simply to push customers to buy something. That means you can even send the code via text. However, there is no fun in that. If you are giving your customer a plastic coupon, make it visually attractive. Use appealing colors, texts, and graphics. In the end, you also want the customer to be excited about the offer.
Create Some Sense of Urgency
If customers feel that they are not limited in terms of time, they will not take action soon. You can give customers coupons only for them to use it after a month. No matter how appealing an offer is, most people will drag their feet. Urgency marketing will inform a shopper of the limited time. This, in return, makes someone act faster to not miss out on the deal.
Decide On the Deals You Want To Offer
The aim of a coupon is to lower the dollar amount and percentage on certain items. However, coupons can also be available in other forms, such as free shipping, free gifts with purchases, customer referrals, and giveaway contests. With time, the preferences of a customer are likely to change due to new experiences, interests, or advice from friends and family. Therefore, experiment with various types of offers.
Even as you try to improve your coupon marketing strategy, note that it works best when you combine it with other tactics. You cannot use it alone to attract customers because customers may not see the value of the product in the long run. Find other tactics as well, in order to retain customers and make profits.